Thursday, February 9, 2012

ipad Gets 88% of Global Web Tablet Traffic

Apple iPad 2 Tablet
Apple iPad 2
Apple’s iPad gets an 88% share in global web traffic from tablet computers, far surpassing the performance of Android- and Windows-powered tablets. But is this enough to matter in the bigger scheme of things?
Apple has been earlier reported to have a solid majority of mobile web traffic in the U.S. Recent figures indicate that the iPad gets about 88% of the world’s mobile tablet traffic, a clear win against other platforms like Android, webOS and others.
ComScore figures indicate that as of October 2011, 95.5% of all web traffic in the U.S. comes from the iPad and iPad 2.Meanwhile, Pingdom.com has worked out data from various statistics in computing for the iPad’s worldwide market share in web traffic from tablets. Figures cited were as follows:
  • The iPad has close to 1% overall web browsing traffic worldwide in early 2011. As of October, the figure has grown to 1.58%, according to NetMarketshare.
  • StatCounter figures indicate that the iPad has a 1.93% share in total web traffic in the U.S. as of November 2011.
  • The iPad accounts for 95.7% of total video hours streamed on a tablet platform, according to Ooyala.
With these figures Apple’s tablet platform gets an 87.5% of total tablet OS share worldwide. The next closest figure is Android‘s, with 10.7%. Meanwhile, both webOS and BlackBerry get a 0.8% share each.
Tablet OS Worldwide Traffic
Worldwide Tablet Traffic (Apple Win)
Putting things in perspective, it’s not really a big figure compared to the rest of the computing world. Worldwide web traffic by operating system places iOS at just 1.2%, compared to Windows’ 90.04% (across Windows 7, Vista and XP) and Mac OS X’ 7.9%.
The iPad still leads the way in terms of tablet market share, at 83% of U.S .tablet sales